Conquering the Internet of Things

By September 2, 2015 Uncategorized No Comments

Rome wasn’t built in a day… and neither was The Internet of Things! Dating back to 1832, IoT began when the first electromagnetic telegraph was created by Baron Schilling in Russia. Fast forward to 2015, the sophistication around machine to machine communication has come a long way. This past year, we’ve seen much happen around the development of IoT with much debate on what will get traction and what won’t. Entering the last few months of 2015, there is still much exciting conversation and events! We will be at IFA this week, helping to progress the IoT movement and helping companies learn how they too can conquer IoT!

Where to begin:

Hardware, Software, or both? Building an IoT business is still the wild, wild west. Barriers to entry are low, and the opportunity to gain market share is high. Yet, before you begin, there are many questions that need to be answered. If we didn’t already overwhelm you in our last blog about protocol, here is a quick list of other questions you might want to consider before you get to work:

  • What problem are you solving?
  • Is the market ready for your solution?
  • How do you gain customers?
  • How do you ensure that your device will work after it’s downloaded or bought?
  • How will you deploy software updates with new features as consumers demand new versions?
  • What is your value proposition?
  • … the list could go on and on.

Whether you are an entrepreneur or a corporation starting a new product line, every business must go through a validation period prior to investing time and energy into building a potential solution. Enter into the industry of IoT, and now there is an entire new battlefield to consider. Not only do you have to follow new developments in protocol, but what happens once your device goes to market?

Where to go next:

At IFA this week, we expect to see the unveiling of new smart watches, smart AC units, mobile phones, bigger and better entertainment theatres, tablets, intelligent lighting, connected sprinklers, and much, much more. All is exciting and fun, until you’re tapping your fingers waiting for the voice commands to work, or the screen to load. If you want to conquer IoT, your product or app MUST be connected optimally and always …. otherwise your customer may reduce use, even never buy your brand again.

How Affinegy can Help:

Affinegy believes in offering turnkey solutions, so you can focus on what you know best – your products and your customer – while our experts help you deliver fast, secure, remote and robust services for and to these products. We’ve given you a long list of questions to solve, so while you focus on creating valuable solutions, we’ll focus on making sure that it simply works once it’s in your customers’ hands. We’re excited to be at IFA this week and we hope you stop the TechWatch Hall 11.1 at the AllSeen Alliance booth #34 to talk to us more!


Leave a Reply